St. Joseph's Hospice (Jospice) has unveiled a new, modern visual identity to connect with new supporters, attract new fundraising opportunities and communicate better with the communities it serves.
All staff and trustees at the hospice were involved in creating the new logo, which features the hospice’s full name – St. Joseph’s Hospice – rather than the more colloquial ‘Jospice’.
The design is coloured in shades of green to reflect the hospice’s beautiful setting within a conservation area and the 12 acres of natural woodland surrounding the hospice in Thornton, Merseyside.
A simple heart shape surrounds the name of the hospice, reflecting the love, care and compassion which the hospice is well known for.
The new brand will be rolled out through the hospice’s digital channels and on signage at the hospice, which has been in need of replacement for some time. Eventually, the new signage will be rolled out on its nine hospice shops as and when the existing signage needs replacing.
Mike Parr, Chief Executive of St. Joseph’s Hospice, said: “As a charity, we want to be able to support as many people living with life-limiting conditions as possible and to offer them a wide range of specialist care and support services.
“In order to do this, we need to attract more funding and a clear, strong brand that is fit for the future, and can stand alongside other hospices and charities, will really help us to shout louder about St. Joseph’s Hospice and the fantastic long term, specialised end of life care provided by our nursing teams.
“Our new brand will be evolutionary rather than revolutionary as we roll it our over time as and when older materials need replacing in order that we don’t incur any unnecessary costs through this process.”